User ManualEmail Discussion Group User Guide Best Practices For List OwnersPutting the Unsubscribe Link at the top of the message

Putting the Unsubscribe Link at the top of the message

ISP's want to ensure that it is easy for their customers to unsubscribe from your messages. That is why they prefer that the list owners put the the link to unsubscribe from the list at the top of the message. Example:

Placing an unsubscribe link at the top reduces the chances of sombody hitting the spam button in case they don't want to receive your messages. Hitting the spam button can create deliverability issues with your messages.

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