How to keep Subscribers from leaving my Mailing List

"Participation in our mailing list is mandatory, and I don't want anybody to leave.
How do I remove this link on the bottom of each email?"

U.S. Law Requires It

The CAN-SPAM Act of 2004 requires all mailing lists have an easy to use method of unsubscribing.

Even if you (List Owner) do not live in the USA, is based in the USA and is required to follow the law.

ISPs Prefer It

ISPs will degrade our delivery to your subscriber's Inbox without a link to unsubscribe.

Some ISPs have a Report as Spam button that will also remove people from your list. So even without a link, some people can get themselves removed.

For many reasons, we must keep the Unsubscribe link at the bottom of each email to your mailing list.

For more information, see How does Report as Spam work

What You Can Do

So, how do you work with our system and keep everybody happy?

Option 1

First of all, you can edit the link to unsubscribe. Remove the options to change their address, switch to the Digest or go on vacation.

For step-by-step instructions, see How do I add a link so Subscribers can manage their subscription?

Option 2

Secondly, use the option to receive a notification every time someone does leave your list.  You will receive an email immediately, so you can take corrective action.

To use this option, see How do I receive a notification when a subscriber unsubscribes?

Option 3

Lastly, you can change the text that appears above the link to unsubscribe. This may help to deter subscribers from clicking on the link.

For instructions, see How do I change the text at the bottom, where it asks them to unsubscribe