How can I improve the odds of getting all email delivered to subscriber inboxes?
If your subscriber's Address Book includes the sender's email address, this greatly increases the odds of messages arriving in the Inbox. The software assumes anyone in the address book is a "Safe Sender".
In the typical Discussion Group message, the email address in the From Line is the person who sent the message. Do this instead: include your List Address in the From Header. The subscriber only needs to add your List Address to their Address Book rather than every member of your list.
By using this account setting, your List Address is displayed in the From Line along with your subscriber's email address. The computers only see the List Address in the From Line. Your subscribers will see both addresses and recognize who the message is from.
Use the Web Interface to Change Settings
Log into your mail-list account at https://database.mail-list.com.
- Click Customize Your List.
- Click Miscellaneous Settings.
- Click Have List Address be in the From Header.
- Click From Address Is List Address.
- Click Save.
Computers / software only recognize the address in the angle brackets, which is the List Address. <email@example.com>
Other Things to Consider
Some email readers depend on the address in the From: Header for grouping and threading.
Certain mail clients have trouble with this option because they were not clearly showing who was the sender of the message.
Certain mail clients (like Unibox) rely heavily on the From Address to determine how to group/ungoup email addresses by sender in the user interface. With this option on, messages were all lumped together in a single group in such clients.
By using the Have List Address be in the From Header option, it solves the problems caused by the DMARC Anti-Spam Setting used by some Providers. See example error messages shown below.
If you see this type of error message, you can use the setting described above to solve this problem.