Mobile First Formatting

"Mobile First" Formatting is a feature unique to  Some list owners love it, and some list owners hate it.  

"Mobile First" Formatting will reduce the bad formatting, fragments from replies, noise and bulkiness of email. This allows just the important words to be shown on your subscriber's screen.

In addition, it allows the use of the "Clickable Attachments" feature.  This turns ordinary attachments into a link inside the email. Subscribers can then choose whether or not they want the attachment.  This also gives the option to ignore the attachment on a smartphone, but download it later when using a desktop.

When should you use this feature?
The larger your list, the more young subscribers, the more message activity......the more you should turn this feature on. This gives users the option to better view messages on a mobile device.

Why would you not use this feature?
If you send event announcements, job postings, want to see your logo on emails, or your members like to reply in "red ink" (to give strong emphasis, etc), you probably want this feature turned off.

NOTE: It is off by default.

How to change this setting:

Log into your mail-list account at

  • Click Customize Your List
  • Click Mobile First Formatting

For all new lists, this option is OFF by default.

  • Click Format All Email For Small Screens
  • Choose Yes
  • Click Save

Many options in the Mobile First Formatting menu (partially shown below) are dependent upon Format All Email For Small Screens being set to Yes.

There are many options that are dependent upon Format All Email For Small Screens being turned on.

These features start with converting all incoming email to plain text, eliminating colors, graphics, background images, logos in signatures, etc.

This allows the email to fit in a small screen width, no matter the size.  Then, the user can just scroll to read the entire message.  Nobody likes to pinch and zoom, or scroll sideways to read an email.  In fact, surveys show that the majority of people will delete an email, rather than battle the bad formatting.

There is no standard for HTML email. With dozens/hundreds of ISP's and email readers available, all sorts of strange formats can be coming into your discussion group.  Using Mobile First Formatting will ensure all of your subscriber's messages are readable.

Clickable Attachments also make the emails small and quick to load.  Cell phone users are not wasting bandwidth on attachments they don't need or want.  More importantly, the lack of a physical attachment in the email eliminates one of the biggest reasons why emails are blocked as spam or a potential virus.

Mobile First Formatting enables the use of the Trim Replies When People Top Post option.  This option automatically eliminates all but the first few lines of those annoying previous message fragments that come from users with Outlook or Gmail. Your subscribers can concentrate on what that person said, and not be distracted by previous messages.

The Snip Disclaimers option removes legal disclaimers and confidentiality notices inserted by corporate gateways.  Most users do not pay attention to these notices, and it does not make sense to claim confidentiality on a message to a mailing list, anyway.

The option to replace a long URL with a short URL helps prevent line wrapping that can break the link.  This service is similar to TinyURL and except done automatically for you.

You also have the option to stop Vcard address book attachments and/or calendar attachments from being sent to your subscribers.

If you do not want any attachments sent to your list (not even Clickable Attachments), you must use Mobile First Formatting and turn the Allow Attachments option off. This option is on by default.

What happens if you turn off Mobile First Formatting?

If Mobile First Formatting is turned off, our system will pass the email through to your list exactly as we receive it. None of the options listed above will be applied.