Why Security is Improved with Plain Text Emails
Emails with links to spam, malware and viruses are dangerous because one of your list subscribers may click on them by accident.
Web Pages and HTML Email use Markup Language
This simple Markup Language changes the formatting of the message on your screen. It allows you to get your text centered, bolded, or in the color Red.
Example text with Markup Language: <p>This is normal text - <b>and this is bold text</b>.</p>
Results in: This is normal text - and this is bold text.
Where <p> signifies a paragraph, and <b> bolds the text.
HTML Hyperlinks can be deceiving
The syntax of an HTML link is: <a href="url">link text</a>
which creates a blue clickable link that will redirect to the link specified in the href section of the syntax.
The link "text" could be a link, too.
which gets displayed as http://www.mail-list.com
The link text and href link do not have to be the same.
This is where deceit and trickery can happen.
looks the same as
but the link is directed to Google, in this example.
Plain text email does not have Markup Language.
When using plain text email, links only have the actual link and not any link "text".
Therefore, all links are shown as their actual destination. Your subscribers are less likely to be fooled by the name of the link.