Why Security is Improved with Plain Text Emails

Emails with links to spam, malware and viruses are dangerous because one of your list subscribers may click on them by accident.

Web Pages and HTML Email use Markup Language

This simple Markup Language changes the formatting of the message on your screen. It allows you to get your text centered, bolded, or in the color Red.

Example text with Markup Language: <p>This is normal text - <b>and this is bold text</b>.</p>

Results in:  This is normal text - and this is bold text.

Where <p> signifies a paragraph, and <b> bolds the text.

The syntax of an HTML link is:     <a href="url">link text</a>

For example:

<a href="http://www.mail-list.com">Mail-List.com</a>

which creates a blue clickable link that will redirect to the link specified in the href section of the syntax.

Mail-List.com

 

This is where deceit and trickery can happen.

<a href="http://www.google.com">http://www.mail-list.com</a>

looks the same as

http://www.mail-list.com

but the link is directed to Google, in this example.

 

Plain text email does not have Markup Language.

When using plain text email, links only have the actual link and not any link "text".  

Therefore, all links are shown as their actual destination. Your subscribers are less likely to be fooled by the name of the link.