List Owner vs. List Subscriber

Both List Owners and List Subscribers can send messages to and receive messages from the List. However, there are differences you need to be aware of.

List Owner Rules

Owners receive all messages sent to the Mailing List.

Owners cannot unsubscribe themselves.

They must be removed by updating the account settings.
(This prevents pranksters from removing you from your own List.)

Owners cannot add themselves to the list as a normal Subscriber.  

They are already on the List, and our system silently ignores a request to join.

Owners cannot change to vacation status or change their address like other Subscribers.

Subscribers can click a link in an email message to change their address or switch to vacation status. A List Owner must change their email address in the account settings.

Owners cannot change to the Digest version.

If a List Owner wants to receive the Digest, they must add/subscribe another email address for themselves.

When you are testing how the List works from a normal Subscriber's point of view, please use an email  address other than your List Owner email address.

List Subscriber Rules

Subscribers can be added in a variety of ways.

- List owners add new subscribers manually.
- Request to join sent to the List Owner.
- Sign Up form added to your website, so visitors can start the join process.

Subscribers can switch to the Digest version, change their email address, put themselves into vacation status, and unsubscribe.

This does not require intervention from List Owner/List Moderators.

Subscriber addresses can be removed due to bounces.

If a Subscriber's ISP returns error messages (bounces), then our system automatically removes the bad email address after a number of bounces. You can adjust the number of bounces allowed to suit your needs.

  • If your List sends email infrequently, then removing the bad address after 1 bounce may be a good idea.
    • That way, you know immediately when there is a problem.
  • If your List sends many daily messages, you may want to increase the number of bounces to the highest setting. 
    • If someone has a temporary problem (IE full mailbox), they will not be removed from the List right away.


How to Add List Owners

List Owner Requirements

  • One List Owner is required for each List.  
  • Additional List Owners (Moderators) are allowed, with a maximum of 10.  
    • Additional List Owners/Moderators can also be other email addresses for the primary List Owner.


Log into your mail-list account at

  • Click Customize Your List.
  • Click List Moderator Settings.
  • Click Your Primary Email Address to add a List Owner.
  • Use Additional Moderator Email Addresses to add more List Owners.