HELP: How does Report as Spam work?

Some of the larger ISPs (Yahoo, AOL, Hotmail) provide feedback to when the Report as Spam button is clicked. We have applied and been accepted into their Abuse Feedback Loop.

Our agreement with these ISPs is that we will remove the Subscriber from the Mailing List. While this is a great program for Email Marketing, most of the spam reports from Email Discussion Groups tend to be mistakes. For example:

  • The Report as Spam button is often next to the Delete button... and is clicked by mistake.  
  • Your Subscriber may have mistakenly set a software rule to report all incoming messages as spam.
  • Sometimes, people select a group of spammy emails, then report all of them as spam at once.
    • If a Mailing List message is in that highlighted group, that person will be unsubscribed from the List.

How Report as Spam is Triggered

Your Subscriber must click the Report as Spam button. Even if email is put into the Spam folder, that does not trigger the Report as Spam button.

The Report as Spam button must be deliberately clicked for to be notified.

Notification of Unsubscribe

You can choose to be notified immediately whenever a Subscriber is removed from your List.

Reactivate the Subscriber

If a Subscriber was removed by accident, you can easily reactivate them.