Best Practices for List Owners

• Links: Make URLs/Links in messages clickable.
• List Moderators: Add Additional.
• Listserv: How to Start an Email Discussion Group
• Minimize your email footprint / How to keep your emails private.
• Reject altered messages from your Subscribers (using DKIM).
• Reject fake messages from your Subscribers (using SPF).
• Remove Subscribers that have lost interest.
• Send one-way Announcements using Mail-List.com.
• Unsubscribe Link: Why showing at the top is best.